It’s (probably) my last blog post of 2016. A lot of bloggers would take the opportunity to reflect back on the year just gone, but frankly, I’d rather not. Instead I’m going to talk about something that’s attracted a lot of attention recenly, at any rate in my web circles: the ‘echo chamber.’
The echo chamber, in case you’re not familiar with the concept, is the effect whereby opaque algorithms on various websites – Facebook is usually cited as the main culprit – filter our feeds so that we’re only presented with the stuff we’re more likely to like. Which, in the case of political content, can lead to us only seeing posts we already agree with, and hence to the false impression that everyone sees things the same way. I’ve seen this effect blamed for complacency and increased polarisation, and in some extreme cases for the fracturing of society as different groups fail to build bridges between each other.
Well, for what it’s worth, I’m here to defend the echo chamber.
Why? And how? Ok, so the starting point, as so often when people whinge about the impact of new technology, is to point out that there’s nothing actually new about living in a relative bubble. Most people tend to predominantly hang out with other people who broadly share their outlook on life – whether deliberately, or just from the fact that people with similar backgrounds often have similar world views. And most British newspapers offer a decidedly partisan viewpoint. If anything, the internet has made it a great deal easier these days to find a wide range of opinions on any given issue at the touch of a button. Whether you touch that button, or not, is of course up to you.
Keeping yourself well-informed is ultimately the responsibility of the individual, and there are plenty of tools available both on- and off-line, whether a news aggregator app or your local corner shop. So your Facebook feed gives you a distorted view of the world – go look elsewhere for your balanced news and views, and encourage your friends to do likewise.
The other point in defence of the echo chamber is that, unless you want to go crazy, you need to apply some kind of filtering to your online life. Building bridges and fostering debate is all very well if you’re at the level of polite disagreement between reasonable adults, but let’s be honest, that isn’t always the case. Sadly, there are an awful lot of people out there with strongly-held opinions that are misinformed, bigoted, irrational, or just plain wrong. Seeing their views is infuriating at best, offensive at worst, and trying to debate with them is like playing chess with the proverbial pigeon.
My final point in defence of the echo chamber is that, for much of 2016, political discourse on my side of the fence has felt a lot like mourning. Hearing strident opposing views in that atmosphere would have felt like someone at a loved one’s funeral yelling out ‘I’m glad he’s dead I never liked him anyway!’. You might know some people feel that way, but you don’t want to let them into the wake.
Best wishes of the midwinter to you all, and may the returning sun light our way to happier times.