I’ve just made my return to the world of (paid, grown-up) work by teaching some courses on creative writing at Quad cinema in Derby. As part of these courses, I always talk a little bit about the eternal question of How to Get Published (short answer: with difficulty). Many aspiring writers want to know more about self-publishing, although it’s not a path I find I can recommend whole-heartedly.
Why not? Aren’t there authors who’ve done well out of self-publishing? There are indeed – the most prominent in the SFF genre probably being Hugh Howey, Becky Chambers, and Andy Weir. But self-published writers are the opposite of aeroplanes – you only hear about the successful ones. There are many more authors whose books get lost in the depths of the Amazonian jungle, never to be seen again.
I often hear it said that self-publishing is a way to get your book ‘out there’. This is true – if you leave your manuscript tucked away on your hard drive or in your desk drawer, it’s never going to get any attention, whereas if you make it available, it just might. However, from what I can gather from talking to people who’ve tried self-publishing, books seldom gather much attention on their own – you have to put a lot of effort into marketing if you want to see results. And there don’t seem to be any easy shortcuts. On my most recent course, I had a student who had entrusted her book to a ‘hybrid’ publishing company. She was not happy with the level of publicity the firm had provided, and I suspect this is a common experience with people using such companies. Another student on the same course had self-published and done everything himself – he said he appreciated the level of control this gave him over the whole process, but that he’d found it very time-consuming.
Meanwhile, at my local writing group we had a visit from debut author Jo Jakeman (who was lovely). She has written a domestic noir thriller called Sticks & Stones which will be (traditionally) published later this year, although she told us that she had previously self-published a couple of historical novels. She said she’d sold around 4,000 copies of her first book, but commented she’d had to work almost full-time on promotion in order to achieve those sales. While she didn’t speak negatively about the experience, I think it’s telling that she eagerly took the chance to sign a traditional publishing deal.
Self-publishing: it’s a lot of effort. And I can’t help wondering if, especially if you’re only just setting out, that effort would be better spent on honing your craft, and then trying for a traditional deal with a more polished book. Because, let’s be honest, while I’ve met many people who are enthusiastic about self-publishing from the writer’s point of view, from the readers’ perspective… not so much. Indeed, I’ve heard several people say they avoid reading self-pubbed books because most of them are simply not very professionally edited and put together.
So my general advice for other aspiring writers is: if you really want to self-publish, by all means go for it, and be prepared to put in the work. But try not to be too impatient: putting your book ‘out there’ before it’s really ready won’t achieve much. For myself, I’m continuing to try to make myself the best writer I can be.